<!-- copy: internal — QA verdict for s05, machine-written, not ad copy -->

# QA — s05 (stage: final)

1 fatal, 8 major, 0 minor, 0 cosmetic (cosmetic = a viewer cannot see it at full speed)

| At | Kind | Severity | Notice | What |
|---|---|---|---|---|
| 87.0s | sell | fatal | 3 | The product revealed is Phoilex Liverty Dynamic Drops, an oral liver support herbal supplement. The entire preceding advertisement pitch describes a topical skincare cream for skin barrier repair / treating skin rashes. There is a complete critical mismatch between the advertised product and the entire sales pitch, which makes the ad entirely invalid. |
| 4.0s | wrong-product | major | 3 | Two unapproved white squeeze cream tubes with red and green screw caps are shown. This is not the approved Phoilex Liverty drops product, and this shot is fully focused on these incorrect products. |
| 10.5s | speech | major | ? | brand said as "every" instead of "Liverty" |
| 14.0s | wrong-product | major | 3 | Unapproved generic white cream substance is demonstrated dissolving in a glass of water. This is not the approved product, this shot is fully focused on this incorrect cream demonstration. |
| 30.0s | wrong-product | major | 3 | Unapproved generic white cream substance is demonstrated melting in a heated metal pan. This is not the approved product, this shot is fully focused on this incorrect cream demonstration. |
| 37.0s | wrong-product | major | 2 | Unapproved blue-lidded white skincare cream jar appears as an overlay on the speaker frame. This product is not the approved Phoilex product, it is clearly visible on screen. |
| 75.8s | speech | major | ? | brand said as "every" instead of "Liverty" |
| 78.7s | speech | major | ? | brand said as "every" instead of "Liverty" |
| 87.5s | speech | major | ? | brand said as "Liberty." instead of "Liverty" |

## What the video says

This is what is sitting inside your cream and you probably never even realize it.  This is an American steroid cream and this one right here is a European steroid cream.  American ones are made with preservatives banned in every country in Europe because they destroy your barrier.  Put them in some water and wait.  These are the things living inside your cream that the preservatives could not even kill, darling.  You see them right there.  Pure nastiness.  This right here is American lotion is so processed that in Europe, it's not even allowed to be called skincare.  Real emollient melts.  Watch what this does.  It burns like plastic because that's exactly what it is.  These are American ointments and these are European ointments.  The American ones are full of artificial fragrance-linked skin reactions in children, but in Europe they use chamomile and calendula extract instead.  not skincare.  This is industrial fragrance and your children absorb this using these creams for years.  See the same thing. Itching redness, raw patches that never seem to go away and it all comes from  one place. Your barrier is responsible for your comfort and everything your skin is trying to  hold out when it is damaged. Everything suffers. So in herbal tradition, we restore the barrier.  We use two plants, licorice root, which cuts straight through the inflammation and calms  the reaction where it hides. And turmeric flushes the irritation out and the heat it leaves behind  worse. We make this fresh every morning, but for the people watching this, I know making this  every day yourself is too much. Most of you do not have the herbs, the time, the way to press it fresh.  So I will tell you what I tell my own family. There is a small company called Liberty.  They make licorice root and turmeric together in the right strength, pharmaceutical grade dosage,  the same way we make it at home. If you see the link below, they are still in stock.  Get yours before this batch is gone.

## The reviewer, in full

```
[
    {"t": 4.0, "kind": "wrong-product", "notice": 3, "severity": "major", "what": "Two unapproved white squeeze cream tubes with red and green screw caps are shown. This is not the approved Phoilex Liverty drops product, and this shot is fully focused on these incorrect products."},
    {"t": 14.0, "kind": "wrong-product", "notice": 3, "severity": "major", "what": "Unapproved generic white cream substance is demonstrated dissolving in a glass of water. This is not the approved product, this shot is fully focused on this incorrect cream demonstration."},
    {"t": 30.0, "kind": "wrong-product", "notice": 3, "severity": "major", "what": "Unapproved generic white cream substance is demonstrated melting in a heated metal pan. This is not the approved product, this shot is fully focused on this incorrect cream demonstration."},
    {"t": 37.0, "kind": "wrong-product", "notice": 2, "severity": "major", "what": "Unapproved blue-lidded white skincare cream jar appears as an overlay on the speaker frame. This product is not the approved Phoilex product, it is clearly visible on screen."},
    {"t": 87.0, "kind": "sell", "notice": 3, "severity": "fatal", "what": "The product revealed is Phoilex Liverty Dynamic Drops, an oral liver support herbal supplement. The entire preceding advertisement pitch describes a topical skincare cream for skin barrier repair / treating skin rashes. There is a complete critical mismatch between the advertised product and the entire sales pitch, which makes the ad entirely invalid."}
]
```