# QA — s02 (stage: final) 1 fatal, 2 major, 0 minor, 0 cosmetic (cosmetic = a viewer cannot see it at full speed) | At | Kind | Severity | Notice | What | |---|---|---|---|---| | 92s | sell | fatal | 3 | This is the hero product reveal shot, centre frame. The entire preceding ad discussed eczema skin care creams to avoid/recommend, but the product shown is explicitly labelled as a liver support oral CBD herbal supplement, not a skin product at all. The premise of the ad completely breaks here, it is obviously nonsensical to any viewer. | | 92.4s | speech | major | ? | brand said as "every" instead of "Liverty" | | 95.9s | speech | major | ? | brand said as "Liberty" instead of "Liverty" | ## What the video says For creams, I would never put on my own skin as a dermatologist if I had eczema, and I definitely don't recommend them to my patients dealing with atopic eczema, dermatitis, or reactive skin. Number one, hydrocortisone. It's extremely mild with zero staying power, and it's so weak it provides no cover for your skin. Most people use it without a break, which means your skin is constantly thinning and reacting just to keep the flare down. Strain on your skin barrier. Exactly what you don't want when you're already dealing with raw skin. Number two, the thickest ointment on the shelf. I know many patients think more moisture equals less itching, but that's a misconception. already irritated patches, especially with weeping or cracking. When your skin sits under all that grease, it loses breathability. Your barrier has to work overtime, leading to more flaring and itching. Number three: the steroid you taper. These have become incredibly popular, but they have serious problems for eczema. That slow step-down schedule and the dose drop, where the strength tails off weekly, prevent your skin from settling properly, and force an unnatural rebound pattern. This altered healing pattern can cause flares to spread out through your wrists, elbows, neck, and lower back. And number four, a fragrance lotion with zero barrier support. They're completely cosmetic, scented in all the wrong ways, and offer no repair or protection. If you have eczema or dermatitis, a fragrance lotion gives your skin nothing. No barrier support, no real repair, no protection from the next flare. So what do I recommend? These are the drops I take every single night while treating my patients, and I always recommend Liberty Dynamic Drops. Here's why they actually help heal eczema. They hold a full six plant botanical base, meaning the formula matches the real needs of your skin with licorice root, turmeric, and chaga, so your barrier can settle and rebuild freely. ## The reviewer, in full ``` [{"t": 92, "kind": "sell", "notice": 3, "severity": "fatal", "what": "This is the hero product reveal shot, centre frame. The entire preceding ad discussed eczema skin care creams to avoid/recommend, but the product shown is explicitly labelled as a liver support oral CBD herbal supplement, not a skin product at all. The premise of the ad completely breaks here, it is obviously nonsensical to any viewer."}] ```