Ebb tonic launch — the default primary text, and four alternates

You picked the review card, so it is the default on every ad from here until you say otherwise, and the launch set is that text on both videos. The other four stay staged as alternates in the same spec. Each text is a proven hair-care donor run with its nouns swapped, with the donor and its engagement beside it.

1. You'll Never Go Back to Your Old Detangler After This DEFAULT — runs on every ad until you say otherwise

ours (primary text)
"idk what kinda magic is in this detangle kit but this stuff goes haaaard. seriously the best stuff i've ever used. my hair is constantly in knots and this untangles it in one brush. It has a nice refreshing lemony smell to it. & love that it's reef safe." - Mery M., Ebb customer

😊 No Sulfates, parabens, or phthalates
♻️ Eco-friendly with ocean-retrieved plastic
💁‍♀️ Adds shine and life to dull, dry hair
❤️1 bottle replaces a detangler and a leave-in conditioner
donor — Kitsch 1595753929263694 · 5,504 eng · 29d · 2 relaunches; the quote is a real Ebb Yotpo review (Mery M., 5 stars)
"I really wasn’t sure about a bar shampoo and conditioner, would they do a good job? Would the shampoo lather? Would the conditioner leave my hair feeling good? On top of that, would my scalp be ok with the change? In short, the answer to all of the above is YES! I love it, they work beautifully, I’m thrilled! Plus, no plastic bottles! Easy for travel! Great product." - Jaki R

😊 No Sulfates, parabens, or phthalates
♻️ Eco-friendly without the plastic waste
💁‍♀️ Adds shine and life to dull, dry hair
❤️1 bar replaces 2 bottles of shampoo
the noun swaps (5)

2. Salon-Style Finish Without Heat alternate, staged

ours (primary text)
Tangles? Never heard of her. 💁‍♀️✨Meet the Ebb Instant Slip + Shine Leave-In Detangling Tonic, your effortless solution for detangled, frizz-free hair with zero heat. Packed with seaweed, sea moss, sea kelp & plant-derived keratin to nourish, protect, and smooth.
donor — Kitsch 1523265583179196 · 46,777 eng · 100d · 31 relaunches
Frizz? Never heard of her. 💁‍♀️✨Meet the NEW Smoothing Air Dry Cream, your effortless solution for defined, frizz-free hair with zero heat. Packed with Castor Oil, Squalane, Panthenol & Coconut Oil to nourish, protect, and smooth.
the noun swaps (4)

3. 1 spray is all it takes. Click here. alternate, staged

ours (primary text)
🚨 EBB JUST DROPPED AT SEPHORA 🚨

Introducing the Ebb Instant Slip + Shine Leave-In Detangling Tonic:

✅ Clinically proven to cut brushing time over 20% in just one spray
✅ Boosts shine in dull, dry hair
✅ Helps fortify hair to prevent heat damage
✅ Promotes a healthy appearance
✅ Silicone-free, reef-safe, cruelty-free, color-safe

Same tonic. New shelf. Experience the difference in your hair today.
donor — Kitsch 1050778590679098 · 4,416 eng · 60d · 3 relaunches
🚨 NEW KITSCH PRODUCT JUST DROPPED 🚨

Introducing the New Kitsch Shampoo and Conditioner Collection:

✅ Clinically proven to increase hair volume over 20% in just five washes
✅ Boosts shine in dull, dry hair
✅ Helps fortify hair to prevent damage
✅ Promotes a healthy appearance
✅ Made in USA, cruelty-free, color-safe

Same performance. New format. Experience the difference in your hair today.
the noun swaps (8)

4. Instant Slip + Shine, now at Sephora alternate, staged

ours (primary text)
If you want healthy, strong hair…the Ebb Tonic is for you 😎 Just spray and either heat activate or air dry! You’ll be left with luxurious results ✨
donor — Color Wow Money Mist TikTok caption (the donor of video 07)
If you want healthy, strong hair…Money Mist is for you 😎 Just spray and either heat activate or air dry! You’ll be left with luxurious results ✨
the noun swaps (2)

5. Real Detangling, Invented by a Swimmer. alternate, staged

ours (primary text)
No More Dreaded Brush Fights After The Shower.

Moms, you know the struggle.

It’s bath night and suddenly, those wet curls are on the chopping block.

Knots? Tears? Hours of detangling later? No thanks.

That’s why we created the Ebb Instant Slip + Shine Leave-In Detangling Tonic.

It’s not just a detangler, it’s a leave-in conditioner.

💧 Marine BioRepair Complex that melts knots on damp hair
🎀 Plant-derived keratin that protects delicate hair from breakage
📏 Lightweight leave-in that works on curls, waves, and fine hair

Now, your child can hop out, brush, and go without you stressing over the brush afterward.
donor — Hairbrella 1336005125314165 · 14,004 eng · 27d · 2 relaunches; headline from Hairbrella 1028815092699838 (25,488 eng)
No More Dreaded Wash Days After Swim Lessons.

Moms, you know the struggle.

It’s swim day and suddenly, those perfectly parted braids are on the chopping block.

Chlorine? Frizz? Hours of detangling later? No thanks.

That’s why we created the Hairbrella Kids Swim Cap.

It’s not just waterproof, it’s worry-proof.

💧 100% leakproof exterior that keeps water out
🎀 Satin-lined interior that protects delicate hair from friction
📏 Adjustable fit that comfortably holds braids, locs, and twists in place

Now, your child can jump in, splash, and play without you stressing over wash day afterward.
the noun swaps (14)

Flag kept in for your awareness, as the rule says: the checklist alternate keeps the donor's "Clinically proven … over 20%" shape with the nouns swapped, and Ebb has no such trial.

Launch state: the spec is gated clean and the campaign is built to go up paused on act_1414919526888264, which Pipeboard holds until 2026-11-09 under its 27-accounts-a-month team cap, or sooner with a slot top-up.