Every video plays beside the Color Wow donor it was built from. Each line shows the donor's own words, what the video actually speaks, and the corrected script. Red rows are the lines the copywriter changed. No captions are burned yet.
male presenter (stylist) + female model; only the presenter speaks
| At | Donor said | The video says | Corrected script |
|---|---|---|---|
| 0.0s | If your hair is broken and damaged, I'm going to show you how to fix it. | If your hair is broken and damaged, I'm going to show you how to fix it. | If your hair is broken and damaged, I'm going to show you how to fix it. |
| 2.8s | Color Well Money Mist, my favorite product. | The Ebb Tonic, my favorite product. | The Ebb Tonic, my favorite product. |
| 5.3s | All you need to do is spray. | All you need to do is spray. | All you need to do is spray. |
| 6.7s | Instantly has an amazing shine and to touch it, it feels like silk. | Instantly has an amazing shine and to touch it, it feels like silk. | Instantly has an amazing shine and to touch it, it feels like silk. |
| 10.2s | And the best part about Money Mist is you don't need to blow dry to see the results. | And the best part about the Ebb Tonic is you don't need to blow dry to see the results. | And the best part about the Ebb Tonic is you don't need to blow dry to see the results. |
| 13.7s | But for today, I'm going to show you the after, so we're going to blow dry. | But for today, I'm going to show you the after, so we're going to blow dry. | But for today, I'm going to show you the after, so we're going to blow dry. |
| 16.5s | See how incredibly shiny the hair is? | See how incredibly shiny the hair is? | See how incredibly shiny the hair is? |
| 18.5s | And that's just from blow drying. | And that's just from blow drying. | And that's just from blow drying. |
| 20.0s | It also feels so rich and luxurious. | It also feels so rich and luxurious. | It also feels so rich and luxurious. |
| 23.0s | Not only does it look so much stronger and shinier from the outside, | Not only does it look so much stronger and shinier from the outside, | Not only does it look so much stronger and shinier from the outside, |
| 26.3s | it actually reduces breakage by 69%. | it actually reduces breakage by 69%. | |
| 30.1s | dry broken hair into strong healthy locks. | dry broken hair into strong healthy locks. | dry broken hair into strong healthy locks. |
| 33.5s | For anyone that bleaches the hair or does heat styling then money mist is for you. | For anyone that bleaches the hair or does heat styling, then the Ebb Tonic is for you. | For anyone that bleaches the hair or does heat styling, then the Ebb Tonic is for you. |
Notice is how much of the defect a viewer gets watching once at full speed on a phone: 3 unmissable, 0 invisible without pausing. Cosmetic means wrong on the frame and never seen, so it is not worth regenerating.
| At | Severity | Notice | Kind | What the reviewer saw |
|---|---|---|---|---|
| 0s | fatal | 3 | identity | The required person from reference image 3 never appears at any point in this full video. Only the reference image 2 man and an unrelated female model are present in all shots. |
| 3s | fatal | 3 | wrong-product | The displayed product bottle has the correct physical shape, but the printed label text is corrupted, garbled and unreadable, it does not show the correct 'INSTANT SLIP+SHINE' branding. The bottle is held centre frame directly to the camera here. |
| 6s | fatal | 3 | wrong-product | A fully solid blue spray bottle (not the approved white bottle with blue nozzle product) is used to spray the model's hair, clearly visible in frame during the product application shot. |
| 37s | fatal | 3 | wrong-product | An entirely wrong solid blue bottle product is presented as the final closing product reveal, held front and centre to camera. This is not the approved INSTANT SLIP+SHINE bottle. |
| 3.1s | major | — | speech | brand said as "EBE" instead of "Ebb Tonic" |
| 11.2s | major | — | speech | brand said as "EBE" instead of "Ebb Tonic" |
| 18s | major | 2 | text | Faint illegible leftover on-screen subtitle text from the original donor video appears at the bottom of the frame, this unapproved text persists across all remaining video segments. |
| 37.5s | minor | — | speech | word not in the script: "Eve" |
| 37.7s | minor | — | speech | word not in the script: "Tonner" |
dad at a pool + young daughter (back to camera); only the dad speaks
| At | Donor said | The video says | Corrected script |
|---|---|---|---|
| 0.0s | Who can relate to this summer hair? | Who can relate to this summer hair? | Who can relate to this summer hair? |
| 2.1s | then you need Money Mist. | then you need the Ebb Tonic. | then you need the Ebb Tonic. |
| 4.0s | It's an ultralight leave-in detangler that when you spray it through the hair, it literally melts through those tangles. | It's an ultralight leave-in detangler that when you spray it through the hair, it literally melts through those tangles. | |
| 14.7s | Just look at that, it's absolutely insane. | Just look at that, it's absolutely insane. | Just look at that, it's absolutely insane. |
| 16.6s | So let me show you again in real time. | So let me show you again in real time. | So let me show you again in real time. |
| 18.5s | Look, you just spray it into your tangles. | Look, you just spray it into your tangles. | Look, you just spray it into your tangles. |
| 23.4s | And just brush. | And just brush. | And just brush. |
| 24.9s | And instantly that hair that was so tangled before, it literally just melts through. | And instantly that hair that was so tangled before, it literally just melts through. | And instantly that hair that was so tangled before, it literally just melts through. |
| 31.8s | And the hair is transformed. | And the hair is transformed. | And the hair is transformed. |
| 33.4s | Look, it's shiny. | Look, it's shiny. | Look, it's shiny. |
| 34.4s | This has also got heat protection. | This has also got heat protection. | |
| 35.7s | It's strengthening. | It's strengthening. | It's strengthening. |
| 37.1s | If tangles are your issue this summer, you need money mist. | If tangles are your issue this summer, you need the Ebb Tonic. | If tangles are your issue this summer, you need the Ebb Tonic. |
| 40.2s | Trust me, it's a game changer. | Trust me, it's a game changer. | Trust me, it's a game changer. |
Notice is how much of the defect a viewer gets watching once at full speed on a phone: 3 unmissable, 0 invisible without pausing. Cosmetic means wrong on the frame and never seen, so it is not worth regenerating.
| At | Severity | Notice | Kind | What the reviewer saw |
|---|---|---|---|---|
| 3.0s | fatal | 3 | wrong-product | Competitor teal 'MONEY' bottle is held directly to camera centre frame, white label text is fully legible. This is not the correct white bottle with blue trigger spray head from the reference product. |
| 39.0s | fatal | 3 | identity | Hard cut fully swaps the on-screen person: prior shot featured an unapproved man in a white baseball cap, this cut jumps abruptly to the reference actor from image 2 with no intended continuity between the different people. |
| 39.0s | fatal | 3 | wrong-product | Two incorrect light blue screw-cap bottles are held up to camera, these do not match the reference product shape, design or spray head at all, and are in full focus centre frame. |
| 41.0s | fatal | 3 | wrong-product | The competitor teal Money Mist bottle is presented directly to camera close up, the 'MONEY' label text is clearly legible. |
| 2.7s | major | — | speech | brand said as "Ebe" instead of "Ebb Tonic" |
| 39.0s | major | 3 | continuity | Abrupt hard cut with total scene change, no transition, entire location, lighting, people and objects are replaced with no logical break in the ad flow. |
| 41.7s | major | — | speech | brand said as "EBE" instead of "Ebb Tonic" |
| 6.4s | minor | — | speech | word not in the script: "detainter," |
| 7.7s | minor | — | speech | word not in the script: "Asseriotra" |
| 8.4s | minor | — | speech | word not in the script: "Spradger," |
| 36.4s | minor | — | speech | word not in the script: "helps" |
female model (back to camera, air-dry routine) + stylist's hands; a female voiceover speaks
| At | Donor said | The video says | Corrected script |
|---|---|---|---|
| 0.0s | If you like to air dry your hair, but it always looks puffy and frizzy like this, | If you like to air dry your hair, but it always looks puffy and frizzy like this, | If you like to air dry your hair, but it always looks puffy and frizzy like this, |
| 3.3s | there's one routine that's going to fix that for you and make your life so much easier. | there's one routine that's going to fix that for you and make your life so much easier. | there's one routine that's going to fix that for you and make your life so much easier. |
| 5.9s | And that routine is just one product, and that's Money Mist. | And that routine is just one product, and that's the Ebb Tonic. | And that routine is just one product, and that's the Ebb Tonic. |
| 8.0s | It's a lightweight leave-it conditioner that you just spray all over your hair, put a brush through it, | It's a lightweight leave-in conditioner that you just spray all over your hair, put a brush through it, | |
| 12.2s | and you can just see how instantly it detangles and brings shine and hydration into the hair. | and you can just see how instantly it detangles and brings shine and hydration into the hair. | |
| 17.1s | And the best part about it is that this is literally all you do. | And the best part about it is that this is literally all you do. | And the best part about it is that this is literally all you do. |
| 19.3s | You just spray it in, and then you're good to go. | You just spray it in, and then you're good to go. | You just spray it in, and then you're good to go. |
| 21.0s | You can let your hair air dry with it in. | You can let your hair air dry with it in. | You can let your hair air dry with it in. |
| 22.4s | Your hair will be hydrated and shiny without the heat. | Your hair will be hydrated and shiny without the heat. |
Notice is how much of the defect a viewer gets watching once at full speed on a phone: 3 unmissable, 0 invisible without pausing. Cosmetic means wrong on the frame and never seen, so it is not worth regenerating.
| At | Severity | Notice | Kind | What the reviewer saw |
|---|---|---|---|---|
| 6.0s | fatal | 3 | wrong-product | Competitor teal hair product bottle with white 'MONEY' text label is held centre frame, clearly presented to camera. This is not the correct Instant Slip+Shine product, and this is the dedicated product reveal shot of the ad. |
| 8.2s | minor | — | speech | word not in the script: "EAP" |
| 15.3s | minor | — | speech | word not in the script: "slip" |
male stylist + female model; only the stylist speaks
| At | Donor said | The video says | Corrected script |
|---|---|---|---|
| 0.0s | If you want to take your hair from this to this with just one product, keep watching. | If you want to take your hair from this to this with just one product, keep watching. | If you want to take your hair from this to this with just one product, keep watching. |
| 4.1s | Dry, crusty ends to silky, smooth, hydrated hair. | Dry, crusty ends to silky, smooth, hydrated hair. | |
| 7.3s | The magic here is ColorWow's Money Mist. | The magic here is the Ebb Tonic. | The magic here is the Ebb Tonic. |
| 9.3s | Now this all-in-one leave-in conditioner defrizzes, reduces breakage, has UV and heat protection, plus adds insane shine. | Now this all-in-one leave-in conditioner defrizzes, reduces breakage, has UV and heat protection, plus adds insane shine. | |
| 16.1s | The great thing about this product is you can either air dry or use heat. | The great thing about this product is you can either air dry or use heat. | The great thing about this product is you can either air dry or use heat. |
| 19.1s | So if you want to fix broken hair and have healthier hair, this leave-in is for you. | So if you want to fix broken hair and have healthier hair, this leave-in is for you. | So if you want to fix broken hair and have healthier hair, this leave-in is for you. |
Notice is how much of the defect a viewer gets watching once at full speed on a phone: 3 unmissable, 0 invisible without pausing. Cosmetic means wrong on the frame and never seen, so it is not worth regenerating.
| At | Severity | Notice | Kind | What the reviewer saw |
|---|---|---|---|---|
| 11.0s | fatal | 3 | wrong-product | The spray bottle used for product application is not the correct reference Instant Slip+Shine bottle. It is an incorrect bottle: transparent blue liquid with plain white cap, wrong shape and no correct labeling, held centre frame while actively demonstrating spraying the product. |
| 11.0s | fatal | 3 | identity | The presenter completely changed at this cut. The correct reference man (black glasses, matching reference image 2) was presenting immediately before this cut; after the cut an entirely different un-matching man (no glasses, different face/features) is acting as the continuous presenter for the product demonstration. |
| 15.8s | major | 2 | text | On-screen subtitle text is corrupted and misspelled: reads 'Pluss adds inssene shin.' with multiple spelling errors, not matching intended spoken dialogue. |
| 18.5s | major | 2 | text | On-screen subtitle text is corrupted with garbage broken characters, displays illegible partial nonsense text 'you cancwlfz... or youe' instead of correct speech text. |
| 21.0s | major | 2 | text | On-screen subtitle text is misspelled corrupted nonsense: reads 'so you wn to fix brboken hant heathen have healther hair' with incorrect words and typos. |
music only, no voiceover (Portuguese song over a multi-woman before/after montage); port on-screen text only
This donor carries no spoken line, so no script was ported. Everything on screen is text, and the text is ours to draw.
Notice is how much of the defect a viewer gets watching once at full speed on a phone: 3 unmissable, 0 invisible without pausing. Cosmetic means wrong on the frame and never seen, so it is not worth regenerating.
| At | Severity | Notice | Kind | What the reviewer saw |
|---|---|---|---|---|
| 10.5s | fatal | 3 | identity | Within a single unbroken continuous shot (no hard cut) the woman speaking directly to camera has her entire facial features, eye shape, nose and face structure completely change while remaining centre frame. This is extremely obvious even at normal playback speed. |
| 16.0s | fatal | 3 | wrong-product | The main hero product reveal shot shows corrupted wrong labels on the bottles: product name lettering has errors, the volume text that should be '6 FL.OZ / 177 ML' is garbled unreadable text, and the right hand bottle has its spray trigger mounted backwards (opposite orientation from the reference product). This is the entire focus of the shot, perfectly in focus, held for multiple seconds. |
male stylist + female client (back to camera, wet tangled post-shower hair)
| At | Donor said | The video says | Corrected script |
|---|---|---|---|
| 0.0s | Does your hair tangle after the shower? | Does your hair tangle after the shower? | Does your hair tangle after the shower? |
| 2.1s | Ow. | Ow. | Ow. |
| 2.7s | Let me put you onto money mist. | Let me put you onto the Ebb Tonic. | Let me put you onto the Ebb Tonic. |
| 4.3s | More than just the detangler, it's actually a heat protectant, strengthens and adds shine and defrizzes your hair at the same time. | More than just the detangler, it's actually a heat protectant, strengthens and adds shine and defrizzes your hair at the same time. | |
| 11.0s | You just spray it in. | You just spray it in. | You just spray it in. |
| 12.6s | damp hair right after the shower. | damp hair right after the shower. | damp hair right after the shower. |
| 14.8s | and watch the brush melt through those tangles instantly. | and watch the brush melt through those tangles instantly. | and watch the brush melt through those tangles instantly. |
| 19.1s | Guys, if your hair is tangling after the shower, you need money mist. | Guys, if your hair is tangling after the shower, you need the Ebb Tonic. | Guys, if your hair is tangling after the shower, you need the Ebb Tonic. |
Notice is how much of the defect a viewer gets watching once at full speed on a phone: 3 unmissable, 0 invisible without pausing. Cosmetic means wrong on the frame and never seen, so it is not worth regenerating.
| At | Severity | Notice | Kind | What the reviewer saw |
|---|---|---|---|---|
| 3s | fatal | 3 | wrong-product | The product bottle used for demonstration is a solid light blue bottle with plain white cap, not the reference white bottle with blue spray nozzle. This is centre frame as the demonstrated product. |
| 5s | fatal | 3 | continuity | The bottle's top abruptly changed from the correct blue trigger spray head to a plain white screw cap mid-shot while the man held the bottle, with no cut between frames. |
| 20s | fatal | 3 | identity | The presenter man has changed to a completely different person with a different face, hair and appearance. This was intended to be the same continuous presenter from the start of the video. |
| 23s | fatal | 3 | wrong-product | On the final hero product reveal shot, the product label text is corrupted distorted garbage characters, the correct 'INSTANT SLIP+SHINE' branding is not present. |
| 4s | major | 2 | text | On-screen caption text is garbled corrupted unreadable characters, no valid text is present. |
| 16s | major | 2 | text | On-screen caption text is corrupted and misspelled, reads 'And vatch brusha vneit' instead of valid english text. |
| 23.2s | minor | — | speech | word not in the script: "Ead" |