Four no-face takes with the outfit, skin and place named in words; takes one and four redone so one woman in one white tank holds across every seam. The doubled "smell" trimmed at the measured words. The donor's devices burned by us: the hook sticker over the opening, the before and after insets on "used to look like this" and "now like this", the side-by-side pair on "transformation", house captions respelled to the locked script.
| Second | What | Options |
|---|---|---|
| 15 to 18 | The label on the held stick renders mirrored, the small-print class the swap approximates. | a packshot card inset over that beat, as the donor did with its own product inset; or leave it, since the stick reads as ours at phone size |
| 9, 18 | "deodorant" and "Kardashian" as the voice says them. | a redub of the words, whole words only |
# QA — 04-CAPTIONED (stage: final)
1 fatal, 3 major, 0 minor, 0 cosmetic (cosmetic = a viewer cannot see it at full speed)
| At | Kind | Severity | Notice | What |
|---|---|---|---|---|
| 16s | wrong-product | fatal | 3 | The hero product reveal shot shows the correct light blue deodorant bottle shape, but *all printed label text (brand name, product name, all print on the bottle)* is fully left-right reversed / mirrored backwards. This is the entire focus of the frame, perfectly clear, held for many seconds as the main product showcase. |
| 0s | text | major | 2 | Two separate stacked on-screen captions are displayed at the same time (top line text, lower line text) which breaks the required rule of one single consistent caption style/placement. Both texts are clearly readable, on screen for ~2 seconds. |
| 1.0s | speech | major | ? | brand said as "do" instead of "Doe" |
| 15s | text | major | 3 | On-screen caption contains an incorrect wrong-word typo: reads 'lightning deodorant' when the intended meaning is skin brightening 'lightening' deodorant. This caption is centre frame, fully legible, and displayed for over 4 seconds during the product reveal lead-in. |
## What the video says
If your man can't do this to your armpits, you need to get a new deodorant. And this is coming from a girl who armpits used to look like this and now look like this. That allunium deodorant, yeah, it's causing the darkness. - This is my transformation with Kojic Acid and Turmeric, and they put it in a freakin' lightning deodorant. This is Kylie Karnaschi's favorite skincare brand. When I say this is my husband's favorite smell, I'm not kidding. Tastes like pineapple, pistachio, vanilla. It smells like the richest girl you've ever met. a girl who works out and goes to the gym. This only lasts for 24 hours, even after working out, My husband will gladly smell my armpit. smell amazing. It's lightening my underarm and it lasts for 24 hours. So I would freaking run. And because it's like a summery type of product, they have like a summer. So going on. So if you want to try it now is the time.
## The reviewer, in full
```
[
{"t": 0, "kind": "text", "notice": 2, "severity": "major", "what": "Two separate stacked on-screen captions are displayed at the same time (top line text, lower line text) which breaks the required rule of one single consistent caption style/placement. Both texts are clearly readable, on screen for ~2 seconds."},
{"t": 15, "kind": "text", "notice": 3, "severity": "major", "what": "On-screen caption contains an incorrect wrong-word typo: reads 'lightning deodorant' when the intended meaning is skin brightening 'lightening' deodorant. This caption is centre frame, fully legible, and displayed for over 4 seconds during the product reveal lead-in."},
{"t": 16, "kind": "wrong-product", "notice": 3, "severity": "fatal", "what": "The hero product reveal shot shows the correct light blue deodorant bottle shape, but *all printed label text (brand name, product name, all print on the bottle)* is fully left-right reversed / mirrored backwards. This is the entire focus of the frame, perfectly clear, held for many seconds as the main product showcase."}
]
```