Doe · PSA car talker · v4: hook H2, stop-reframe from an acne-scar ad

103s · 7 additions (4.1 a minute) · 18.2 s with something on screen (18% of the clock) · captions re-burned with the words under every overlay dropped, so no caption line touches a picture

The hook

“Stop letting your deodorant darken you in 2026. Let me show you how these women went from this to that.”

  • Picked from the hook library (copy-hub/hooks, recorded in ports.jsonl), voiced in the body’s own belt voice with the body’s next line in the same TTS call so the read flows into it, loudness-matched to the body track, lip-synced on InfiniteTalk, 480p.
  • The brand BEFORE/AFTER lands on the word that names it (this at 5.66s) and never before.
  • Everything after the hook is the v2 edit shifted by the hook delta: cutout stick on niacinamide and on the reveal, the before/after on the photo line, guarantee and site stickers at the close.

The edit track

  • 0.0-5.56s sticker hook-v3 (5.6 s)
  • 5.66-7.79s overlay before-after (2.1 s)
  • 43.09-44.59s overlay stick-cutout (1.5 s)
  • 59.39-61.89s overlay stick-cutout (2.5 s)
  • 84.79-86.79s overlay before-after (2.0 s)
  • 93.69-95.69s sticker guarantee (2.0 s)
  • 99.19-101.69s sticker site (2.5 s)

The cut follows the measured pattern in research/callout-pattern-20261106/PATTERN.md through plan-v4.json and records the hook port in copy-hub/hooks/ports.jsonl.

Contact sheet: every overlay at its midpoint, and the empty beats between

contact sheet