Doe · PSA car talker · v4: hook H1, symptom-mirror from a dad-bod gut ad

The hook

“Think your underarms are just a bit dark? If they look like this or like this, it isn't dirt.”

• Picked from the hook library (copy-hub/hooks, recorded in ports.jsonl), voiced in the body’s own belt voice with the body’s next line in the same TTS call so the read flows into it, loudness-matched to the body track, lip-synced on InfiniteTalk, 480p.
• The brand BEFORE/AFTER lands on the word that names it (this at 3.03s) and never before.
• Everything after the hook is the v2 edit shifted by the hook delta: cutout stick on niacinamide and on the reveal, the before/after on the photo line, guarantee and site stickers at the close.

The edit track

• 0.0-2.93s sticker hook-h1 (2.9 s)
• 3.03-5.43s overlay before-after (2.4 s)
• 41.53-43.03s overlay stick-cutout (1.5 s)
• 57.83-60.33s overlay stick-cutout (2.5 s)
• 83.23-85.23s overlay before-after (2.0 s)
• 92.13-94.13s sticker guarantee (2.0 s)
• 97.63-100.13s sticker site (2.5 s)

The cut follows the measured pattern in research/callout-pattern-20261106/PATTERN.md through plan-v4.json and records the hook port in copy-hub/hooks/ports.jsonl.